7 – 30 Criteria For a Great Website

30 criteria

In this episode of Tradie Success, we’re going to look at something I am really passionate about – great websites. I’ve just launched a new ebook called 30 Criteria for a Great Website, and I’d like to share 10 of these criteria with you today.

We’re going to look at how you can improve your website’s functionality, design and content to generate leads and sales.

0:36 Why you need to consider creating a new website, or updating your current website
1:10 Creating a website that generates leads and sales
1:40 Keeping visitors engaged – why is this crucial?
2:26 Website content
2:59 How your website should function
3:10 Thinking about navigation from the user’s perspective
4:22 Responsive design – what it is and why you need it
6:13 What happens if your site isn’t responsive
6:55 The importance of the click to call facility
7:40 Back up and security. What precautions we take to protect clients from hacking
8:35 The importance of updating your WordPress plugins
9:05 Why you shouldn’t have your email address anywhere on your site
10:17 Website design – everysite should be designed for conversion
12:09 Why you need to capture visitor details for ongoing marketing
13:50 How you can capture visitor information
15:20 Typography for readability
18:06 The most important part of your website – content
19:10 Using benefit laden copy
20:18 Make your content interesting
20:50 Infographics – what are they are how can you use them?
22:46 Why you need a blog
26:35 The importance of testimonials
27:21 Promoting your website
28:45 Regularly measure and review the performance of your site
31:00 Find out what the other 20 criteria for a great website are


Most people don’t ever get to page 2 of search results. You need to be on page 1 Click To Tweet

Instead of focusing on features of your services, focus on benefits. Click To Tweet

You can talk about how great you are, but it's what other's say that counts. Click To Tweet

A blog is a “must have” component for improving search engine visibility. Click To Tweet

Find out about the other 20 criteria for a great website and use the checklist in the back to see how your site measures up.

Download the entire book from the Resources link below – tradie success podcast listeners can get it for half price.

Today’s Quote


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Connect with me on LinkedIn! –http://au.linkedin.com/in/annettewelsford and join our LinkedIn group – tradie success


If you have any comments or questions about this episode, we’d love to hear from you – simply enter them in the comments area below this episode on the website tradiesuccess.com.au

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30 Criteria for Great Web Design
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About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.