23 – A Great Tale of Fast Business Growth


This has to be one of the most valuable and interesting business books I’ve ever read.

It’s based on a true story - which the author experienced (and is one of the characters in the book) and follows “JJ’s” journey on the things he did to turn his bicycle business from near bankruptcy into to a highly profitable business.

Join me on this interview with the author of Cadence, Pete Williams.  He’s co-founded several successful businesses, won numerous awards and has been referred to as “Australia’s Richard Branson” in media publications.

Pete first made a name for himself when, at age twenty-one, he sold the Melbourne Cricket Ground, for under $500 - which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

In our chat Pete shared lots of marketing gold nuggets on the seven key levers that any business owner can do to increase revenue and profits.  It really is simple and quite achievable, and he shares stories of some of the tradie businesses he’s worked with and tips for applying the seven levers in any trade business.

Listen now and learn about the seven levers to trade business success.

Get the Book

I highly recommend reading Pete’s delightful book Cadence.  It’s available in three formats:

  • hard copy (paperback)
  • ebook
  • audio

Deakin University Program

Pete also mentioned a wonderful program he runs at Deakin University with final year marketing students, where they help apply one of the seven levers into a growing business. Best part - it’s free!

Download the information on the program and how to apply here

The Deakin Business Clinic

Website + Social Media Links:

www.CadenceBook.com - is the home of the book.
www.PeteWilliams.com.au - Pete’s personal site
Twitter: https://twitter.com/preneur/
Instagram: https://www.instagram.com/preneur/
Facebook: https://www.facebook.com/preneurmarketing/
LinkedIn: https://www.linkedin.com/in/preneurmarketing/


Instant Tradie Websites

This episode is sponsored by Instant Tradie Websites

About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.