This has to be one of the most valuable and interesting business books I’ve ever read.
It’s based on a true story - which the author experienced (and is one of the characters in the book) and follows “JJ’s” journey on the things he did to turn his bicycle business from near bankruptcy into to a highly profitable business.
Join me on this interview with the author of Cadence, Pete Williams. He’s co-founded several successful businesses, won numerous awards and has been referred to as “Australia’s Richard Branson” in media publications.
Pete first made a name for himself when, at age twenty-one, he sold the Melbourne Cricket Ground, for under $500 - which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).
In our chat Pete shared lots of marketing gold nuggets on the seven key levers that any business owner can do to increase revenue and profits. It really is simple and quite achievable, and he shares stories of some of the tradie businesses he’s worked with and tips for applying the seven levers in any trade business.
Listen now and learn about the seven levers to trade business success.
Get the Book
I highly recommend reading Pete’s delightful book Cadence. It’s available in three formats:
- hard copy (paperback)
Deakin University Program
Pete also mentioned a wonderful program he runs at Deakin University with final year marketing students, where they help apply one of the seven levers into a growing business. Best part - it’s free!
Download the information on the program and how to apply here
Website + Social Media Links:
www.CadenceBook.com - is the home of the book.
www.PeteWilliams.com.au - Pete’s personal site