20% Profit Increase
Since engaging Annette at Commonsense Marketing to mentor us and manage all our marketing, we've increased profit by 20%, put on 8 new staff and we're always booked out for weeks in advance. I've been able to cut our Google Ad costs, we get loads more referrals and we get lots of enquiries through our new website - which we never used to get with the old one. I love all the systems she has put in place and it just all runs like a machine.
Website We Are Proud to Show Clients
Meeting Annette was a godsend. She understands builders and their lack of any technical knowledge. Annette worked with me and our office staff to extract all the information and photos needed. From this she has produced an amazing, beautiful showcase of our work. The website is also a wonderful, helpful tool for customers who are beginning their renovation journey. We can now direct potential customers to a site that is both professional and helpful. We couldn’t be happier with the site that Annette has produced, it is professional, polished, easy to navigate and we are very proud to share it with our clients.
I started with Annette from Common Sense Marketing in September 2018. Previously, we were turning over marketing companies, on average, one per year for the previous four years. At first, marketing was viewed as a necessary resource that added no monetary value to the company. Kind of like a burden. This changed.
Annette asked a lot of questions to ascertain where the company sits regarding knowledge, market share and direction. She then got to work and set us up on numerous platforms so we had a larger digital footprint. It was a bit overwhelming but as with anything new, you adjust, trust and embrace if it’s good.
There are plenty of conversations along the way. It’s what makes for a long-lasting relationship of win/win. I’ve discovered, as we’ve grown, that Annette has done small things that I have not known about or if she told me, I’ve forgotten. It’s important to have a base level of understanding to ensure we are tracking well with spend versus results. We are.
She fills me with ideas and areas of improvement the business needs to implement. The ideas sometimes get me nervous and we have had plenty of ‘discussions’ about why something will or won’t work. If we thought the same or had the same ideas, the impact would be smaller but Annette has workable solutions and spends the time to outline why they will work and the bigger picture around the ideas.
I couldn’t be more excited to be in partnership with any other marketing firm. She has a team of professionals that are thorough with their individual roles in helping Tough Floors be as well placed as we can be in the market and continue to grow.