8 – The Impression You Make


Leigh Eam Brand Manager and Designer, Eleven Workwear

Leigh Eam, Brand Manager and Designer, Eleven Workwear

In this episode of Tradie Success, we’re going to talk about your brand. By that, we don’t just mean your logo or the colours you use. It’s your values, your beliefs, and your first impression.

First impressions count. They tell customers whether or not they can trust you, and a daggy T-Shirt and ripped jeans isn’t promising. We’ll discuss the value of investing in quality workwear with Leigh Eam from elevenworkwear. Stay tuned till the end – we have a seriously great offer for you!

0:27 What is your brand?
0:53 The first element of mindset is believing in yourself. Find out what the second element is.
2:55 Why looks are very important
3:35 The consequences of a bad first impression
3:49 How are you supposed to look? Clean, comfortable and identifiable
4:30 Benefits of quality of workwear
5:00 What we will discuss with Leigh Eam from elevenworkwear.
6:20 How does workwear fits into tradie success
7:17 Workwear is a fantastic marketing tool
7:50 Workwear should meet safety and high-visiibility standards
8:50 What’s the difference between cheap and high quality workwear?
9:40 What are some of the protective features?
10:44 What kinds of products are on offer?
11:56 The industries that can benefit from elevenworkwear
12:55 Where you can learn more about elevenworkwear products
13:20 The trade up campaign. Try before you buy!
14:26 Special offer runs for two weeks only
16:35 Three key takeaways

To sum up – think about the impression you are making on others. Do you want them to be to focus on your appearance and wonder how this equates into a trustworthy competent person, or do you want them to focus on you and the great job you are going to do, because your appearance is not an issue.


It’s not just about looking good, you need to show your customers you’re the real deal. Click To Tweet

Be the type of person you want to meet. – Robin Williams Click To Tweet

Your brand is your beliefs, values, passions, and style. It’s what you stand for. Click To Tweet

In the long run, it’s cheaper to buy quality. Click To Tweet

Take advantage of this great offer now and make you and your team proud ambassadors of your brand. Click To Tweet

Today’s Quote

This leads into our quote of the week from the late great Robin Williams, which is totally fitting with this conversation.

Get Your Free Workwear

Step 1: Visit elevenworkwear/tradeup to register

Step 2: Visit one of their stores here to swap an old item of workwear for a brand new one

State Address Suburb
NSW 41 Griffiths Rd, Lambton Lambton
NSW Unit 4,472 Victoria Street Wetherill Park
NSW 56 - 60 Parramatta Road Lidcombe
VIC 40-46 Cheltenham Road Dandenong
VIC 41 Raymond Road (Cnr Boundary Road) Laverton
VIC Shop 6 Supa Centre,430 Warrigal Road Heatherton
VIC 220 Canterbury Road Bayswater
VIC Unit 6, 101-105 Keilor Park Drive Tullamarine
VIC Unit 1, 71-73 Midland Highway Epsom
VIC Shop 17, Frankston Power Centre, 111 Cranbourne Road Frankston
VIC 25-29 Settlement Road Belmont
QLD Unit 5/6, 359 Southport-Nerang Road Ashmore
QLD 549 Gympie Road Kedron
QLD Shop 4, 112-118 Duckworth Street, Garbutt Townsville
QLD cnr Lytton Road & Beverley Street Morningside
QLD 1102 Beaudesert Road Acacia Ridge
QLD 101 Hanson Road Gladstone
QLD 19-21 Milton Street Mackay
QLD Unit 1 & 2, 57-59 Mills Avenue Moranbah
QLD 45 Lahrs Road Ormeau
QLD 20 Carrington Road Toowoomba
SA 515-517 Grand Junction Road Wingfield
WA 1960 Beach Road, (Cnr Harlond Ave) Malaga
WA 173 Boulder Road Kalgoorlie
WA 50 Pilbara Street, (Cnr Orrong Rd) Welshpool
NT Unit 2, Berrimah Business Park, 659 Stuart Highway Berrimah

Step 3:
Share the link with your friends, submit a selfie in your new gear for another gift. You could even become a product tester or famous in the media!


If you have any comments or questions about this episode, we’d love to hear from you – simply enter them in the comments area below this episode on the website tradiesuccess.com.au

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About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.