Ever heard of "Google My Business"? Maybe you have. Maybe you claimed your listing six months ago and haven’t thought about it since. Or maybe you haven’t at all.
Either way, if you run a local business with or without a physical shopfront, having an up-to-date, fully optimised Google My Business listing is an absolute must, if you want to show up on page 1 of a Google local search for your business type .
Why is Google My Business so important?
Because, when used strategically, it makes sure potential customers find – and trust – your business without costing you a single cent.
That’s right. When optimised correctly, your business will eventually appear in what’s known as the ‘local pack’, the group of up to 3 business listings that appear alongside a map at the top of a localised Google search. And a localised Google search (such as "plumber in Toowong", "or Brighton electrician", etc.) is the first step most people take when looking to purchase local services.
Google My Business is a very important component of your local SEO strategy. To help us navigate the complexities of local SEO, we chat with the newest member of the Commonsense Marketing team - SEO expert Lisa Baade. With almost a decade of SEO experience working with some of Australia’s biggest brands, and with hundreds of small businesses, Lisa knows the ins and outs of local SEO and Google My Business. In fact, her advice has helped businesses around the country double their online leads.
In this episode of the Tradie Success podcast, Lisa shares the following vital information to help you get your business ranking in google local searches:
- What Google My Business is
- How to claim your Google My Business listing
- How to optimise your Google My Business listing for maximum exposure
- What the ‘local pack’ is, and how to get your business in it
- How to get your business on Google Maps
- How to rank on Google for the suburbs you service