19 – How to Get Your Local Business Ranking on Page 1 of Google

google local search

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Ever heard of "Google My Business"? Maybe you have. Maybe you claimed your listing six months ago and haven’t thought about it since. Or maybe you haven’t at all.

Either way, if you run a local business with or without a physical shopfront, having an up-to-date, fully optimised Google My Business listing is an absolute must, if you want to show up on page 1 of a Google local search for your business type .

Why is Google My Business so important?

Because, when used strategically, it makes sure potential customers find – and trust – your business without costing you a single cent.

That’s right. When optimised correctly, your business will eventually appear in what’s known as the ‘local pack’, the group of up to 3 business listings that appear alongside a map at the top of a localised Google search. And a localised Google search (such as "plumber in Toowong", "or Brighton electrician", etc.) is the first step most people take when looking to purchase local services.

Google My Business is essential for all local business owners. @tradiesuccess Share on X

google my business expertGoogle My Business is a very important component of your local SEO strategy. To help us navigate the complexities of local SEO, we chat with the newest member of the Commonsense Marketing team - SEO expert Lisa Baade. With almost a decade of SEO experience working with some of Australia’s biggest brands, and with hundreds of small businesses, Lisa knows the ins and outs of local SEO and Google My Business. In fact, her advice has helped businesses around the country double their online leads.

In this episode of the Tradie Success podcast, Lisa shares the following vital information to help you get your business ranking in google local searches:

  • What Google My Business is
  • How to claim your Google My Business listing
  • How to optimise your Google My Business listing for maximum exposure
  • What the ‘local pack’ is, and how to get your business in it
  • How to get your business on Google Maps
  • How to rank on Google for the suburbs you service

How to make it easy for potential customers to find your local business. @tradiesuccess Share on X

Links and Resources Mentioned

About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.