13 – Why You Need a Blog, and How to Create Blogposts

creating good blogposts

Welcome back to the Tradie Success podcast. Today I’m going to address a question I get asked all the time: why do I need a blog on my trade business website?

Listen in as I reveal the top three reasons every trade business should have a blog, and give you helpful, detailed information on what to write and how to write it. Don’t forget to download the Ultimate Editing Checklist to make the process even easier.

Enjoy – and get writing!

0:31 A question I get asked all the time
1:03 Why you need a blog reason #1 – It helps drive traffic to your website
1:10 What is a blog?
2:00 How people find your site
3:05 How to send more traffic to your website
4:34 How blog content can help improve your social media
5:17 Why you need a blog reason #2 – It helps establish your authority
7:00 Example
8:07 Why you need a blog reason #3 – It’s good for SEO
9:47 How Google ‘indexes’ your websites
11:38 Example
15:24 What do I put in blog posts?
15:35 Three blog post suggestions
18:54 How to structure a blog post in 9 steps
27:42 Get us to write your blog posts for you
28:22 Learn how to do it yourself
29:07 Inspirational marketing quote

Well I hope by now you’ve realised just how important it is to add regular blogposts to your website.

So go on – have a go. You have so much knowledge in your head – get it out there. Share it and show people that you really are an expert in your trade.

Here’s a great quote to get you inspired:


If you have comments or questions, feel free to post a comment. Talk soon!


When you have written the headline, you have spent 80 cents of your dollar. Click To Tweet

Want more traffic? You need blogging, social media, and search engines. #tradiesuccess http://bit.ly/tradiesuccess Click To Tweet

If you create content that’s helpful, it’ll help establish you as an authority. #tradiesuccess http://bit.ly/tradiesuccess Click To Tweet

Your website is your online sales person, answering questions, providing useful information and building rapport. #tradiesuccess http://bit.ly/tradiesuccess Click To Tweet


Speed up the writing process and improve the quality of your blogposts with our Ultimate Editing Checklist.


We do understand that writing and marketing is not everyone’s favourite thing to do.  If you’d rather take the wheelie bins out for the whole neighbourhood than write a blogpost – but you can see how beneficial it would be for your business, then why not get us to do it for you. Our team provides blogpost and social media updating services for a whole range of businesses.  We like doing it and it gets results. Give us a call on 1300 554 495 or shoot us an email via the contact page on tradiesuccess.com.au and we’ll give you all the details and show you examples of what we’re doing for others.


But if you do want to learn a bit more of the nitty gritty detail of how to create great posts and all sorts of other practical marketing how tos – head over to tradiemarketingsecrets.com. For just $20 per month you’ll get access to all our fabulous lessons, tools and quizzes to help you become a gun marketer – plus we’ll add you in to our members only Facebook group where you can meet other tradies and get answers to your burning marketing questions. I’m in there every day.


Please share this episode with any other tradies or business owners you think would find it useful – share on Facebook or Google Plus or LinkedIn, share one of the tweetables in the show notes or even send a link by email!  And make sure you never miss out on an episode, subscribe by clicking on the itunes or stitcher links.

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About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.