11 – Sustainable Profit Strategy
Welcome back to Tradie Success. Today we are discussing business strategy with Greg Aleckson, an experienced and talented business coach. He’s going to give us an informative overview of what it means to create and implement a sustainable and profitable business strategy.
From managing finance to focusing on your core business, Greg’s advice is relevant to almost any small business owner. So have a listen, and get in contact if you’d like any help.
| 0:30 | Introduction to Greg Aleckson |
| 2:44 | Should tradies build a business they can sell in the future? |
| 3:34 | Working yourself out of your job |
| 4:22 | What is business strategy? |
| 6:07 | Focusing on why you started the business in the first place |
| 7:30 | The 'feast and famine' business pattern |
| 8:28 | Business strategy must be implemented |
| 9:55 | Key mistakes business owners make when managing money |
| 10:16 | Trying to do it all yourself |
| 12:43 | Fobbing off work to others and trusting they will do a good job |
| 14:46 | How to get away from this problem |
| 15:38 | What are the key financial numbers all business owners should know? |
| 16:25 | What is cash flow? |
| 19:15 | Example of results that Greg can achieve when working with small businesses |
| 25:25 | Trade business owners tend to lack confidence when it comes to the value of their services |
| 28:08 | What it means to be in ‘the age of the customer’ |
| 30:02 | How to get in touch with Greg |
| 30:45 | One piece of advice for any trade business owner |
| 35:35 | Why it’s important not to offer more and more services |
| 37:22 | Five key messages from Greg |
| 40:30 | Quote of the week |
To sum up – when it comes to money, business management, and even specialised services, don’t try and do it all yourself. Focus on what you’re good at – your core business – and leave the rest to trusted professionals. After all, specialists get paid much more than generalists!
TWEETABLES
Treat what you do as a business, not a job. #tradiesuccess Share on X
Business owners make the mistake of trying to do it all themselves. Share on X
Your price doesn’t have to be sharp. You just have to offer real value. #tradiesuccess Share on X
Stop offering more products and services. Focus on your core business. Share on X
Resources
Interested in creating a strategy for your business? Learn more about Greg and he does on his website www.GregAleckson.com.au, or connect with him via email at greg@gregaleckson.com.au.
Need Marketing Help?
If you want help with marketing and growing your business, check out our list of services. We’ve helped trade business owners of all types, all over Australia to grow and manage their business with our mentoring and done-for-you marketing services.
Feedback?
If you have any comments or questions about this episode, we’d love to hear from you – simply enter them in the comments area below this episode on the website tradiesuccess.com.au
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