3 – How to manage your digital footprint

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Hi, I’m Annette Welsford, champion of hard working honest tradies.

Today in the Tradie Success Podcast we are going to look at the positive and negative implications of your digital footprint. Your digital footprint refers to mentions of your business name online.

Find out how to use your digital footprint to effectively market your business, and why this is so important.

0.07 What is a digital footprint?
0.25 Your digital footprint is important because most people will check online before deciding to pay money for your service.
0.59 You can only control what you say about yourself. You can’t control what others say about you.
1:15 Negative implications of your digital footprint.We don’t know everything published about us online. Find out how to find yourself online.
2:28 Bad reviews of your business are hard to remove. Find out how to deal with negative reviews.
4:09 How to keep up to date with information about your business online using Google Alerts.
5:27 Good implications of your business’s digital footprint.
5:42 Interesting statistics about Australian internet habits.
8:18 Places online you need to be. 1. Google My Business: how to set up your Google My Business, a few inside tips on how to use Google My Business.
10:04 2. Google Plus.
10:20 3.Linkedin: the business-to-business version of Facebook.
12:00 4. True local: a great directory for tradies.
12:18 5. WOMO: Word of Mouth Online.
12:33 6. Facebook: Business page, not a personal page.
13:01 7. Twitter: keep in mind that you need to be where your customers hang out whether or not you hang out there.
13:34 8.Pinterest: great for visually appealing services.
14:24 9. A website: discover what makes a good website
15:35 Summary of key points.
16:23 How we can help.


Customers want to deal with someone who holds similar values. Click To Tweet

A widespread digital footprint can bring enormous opportunities. Click To Tweet

86% of Smartphone searches are for local businesses. Click To Tweet

64% of Australians use search engines as the 1st step in making a buying decision Click To Tweet

You need a professional presence in lots of places, to capture people’s attention. Click To Tweet


Our company Commonsense Marketing has helped many Australian small businesses – including tradies - to develop and manage their online presence. Click on any of the images on tradie success – at right, to find out more about our web design and social media services. Simply shoot us an email on the contact page here at tradiesuccess or at commonsensemarketing or give us a call.

We’ll help you build your professional digital footprint so that you get found and create the right impression.

If you have any comments or questions about this episode, we’d love to hear from you – simply enter them in the comments area below this episode on the website tradiesuccess.com.au

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Visit our websites– or give us a call on 1300 554 495 to discuss your marketing wishlist!

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About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.