21 – Profit First for Tradies – Interview with Author Katie Marshall

Profit First for Tradies

On the surface, everything looks great. Your team is happy. Your customers are happy. You’re happy. But underneath, you are struggling to pay wages and bills on time – let alone take your own wages and make a profit.

Sound familiar? You’re not alone. So many trade businesses – so many businesses in general – operate payday to payday. It’s something that can cause serious financial stress and impact all areas of your life.

I recently sat down with Katie Marshall, bookkeeper extraordinaire, financial coach, and new author. Katie recently published a book called Profit First for Tradies. It fast became a best-seller, with tradies across Australia reaching out to Katie and sharing their stories about their woes and how the book has helped them turn things around.

During our chat, we discussed the following:

  • How the book was developed and why Katie loves working with tradies
  • What the “profit first” method is, and how it provides a framework for financial success
  • How you can come face-to-face with what’s really going on in your business
  • How making small changes can transform the financial health of your business

So, have a listen. And be sure to check out Katie’s book, Profit First for Tradies.


There will always be a crisis at some point in your business journey. That’s where a robust financial foundation comes into play. #TradieSuccess Click To Tweet

Get in the habit of putting money away for certain things, so you always have cash to fall back on. #TradieSuccess Click To Tweet

No matter how scary it seems, take one small step toward facing your numbers and improving cashflow. #TradieSuccess Click To Tweet

Once you take the first step, the second step is a little bit easier. #TradieSuccess Click To Tweet

The #ProfitFirst method helps you see what’s really going on in your business. There’s no hiding the truth. #TradieSuccess Click To Tweet


About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.