8 – The Impression You Make
Leigh Eam, Brand Manager and Designer, Eleven Workwear
In this episode of Tradie Success, we’re going to talk about your brand. By that, we don’t just mean your logo or the colours you use. It’s your values, your beliefs, and your first impression.
First impressions count. They tell customers whether or not they can trust you, and a daggy T-Shirt and ripped jeans isn’t promising. We’ll discuss the value of investing in quality workwear with Leigh Eam from elevenworkwear. Stay tuned till the end – we have a seriously great offer for you!
| 0:27 | What is your brand? |
| 0:53 | The first element of mindset is believing in yourself. Find out what the second element is. |
| 2:55 | Why looks are very important |
| 3:35 | The consequences of a bad first impression |
| 3:49 | How are you supposed to look? Clean, comfortable and identifiable |
| 4:30 | Benefits of quality of workwear |
| 5:00 | What we will discuss with Leigh Eam from elevenworkwear. |
| 6:20 | How does workwear fits into tradie success |
| 7:17 | Workwear is a fantastic marketing tool |
| 7:50 | Workwear should meet safety and high-visiibility standards |
| 8:50 | What’s the difference between cheap and high quality workwear? |
| 9:40 | What are some of the protective features? |
| 10:44 | What kinds of products are on offer? |
| 11:56 | The industries that can benefit from elevenworkwear |
| 12:55 | Where you can learn more about elevenworkwear products |
| 13:20 | The trade up campaign. Try before you buy! |
| 14:26 | Special offer runs for two weeks only |
| 16:35 | Three key takeaways |
To sum up – think about the impression you are making on others. Do you want them to be to focus on your appearance and wonder how this equates into a trustworthy competent person, or do you want them to focus on you and the great job you are going to do, because your appearance is not an issue.
TWEETABLES
It’s not just about looking good, you need to show your customers you’re the real deal. Click To Tweet
Be the type of person you want to meet. – Robin Williams Click To Tweet
Your brand is your beliefs, values, passions, and style. It’s what you stand for. Click To Tweet
In the long run, it’s cheaper to buy quality. Click To Tweet
Take advantage of this great offer now and make you and your team proud ambassadors of your brand. Click To Tweet
Today’s Quote
This leads into our quote of the week from the late great Robin Williams, which is totally fitting with this conversation.
Get Your Free Workwear
Step 1: Visit elevenworkwear/tradeup to register
Step 2: Visit one of their stores here to swap an old item of workwear for a brand new one
| State | Address | Suburb |
| NSW | 41 Griffiths Rd, Lambton | Lambton |
| NSW | Unit 4,472 Victoria Street | Wetherill Park |
| NSW | 56 - 60 Parramatta Road | Lidcombe |
| VIC | 40-46 Cheltenham Road | Dandenong |
| VIC | 41 Raymond Road (Cnr Boundary Road) | Laverton |
| VIC | Shop 6 Supa Centre,430 Warrigal Road | Heatherton |
| VIC | 220 Canterbury Road | Bayswater |
| VIC | Unit 6, 101-105 Keilor Park Drive | Tullamarine |
| VIC | Unit 1, 71-73 Midland Highway | Epsom |
| VIC | Shop 17, Frankston Power Centre, 111 Cranbourne Road | Frankston |
| VIC | 25-29 Settlement Road | Belmont |
| QLD | Unit 5/6, 359 Southport-Nerang Road | Ashmore |
| QLD | 549 Gympie Road | Kedron |
| QLD | Shop 4, 112-118 Duckworth Street, Garbutt | Townsville |
| QLD | cnr Lytton Road & Beverley Street | Morningside |
| QLD | 1102 Beaudesert Road | Acacia Ridge |
| QLD | 101 Hanson Road | Gladstone |
| QLD | 19-21 Milton Street | Mackay |
| QLD | Unit 1 & 2, 57-59 Mills Avenue | Moranbah |
| QLD | 45 Lahrs Road | Ormeau |
| QLD | 20 Carrington Road | Toowoomba |
| SA | 515-517 Grand Junction Road | Wingfield |
| WA | 1960 Beach Road, (Cnr Harlond Ave) | Malaga |
| WA | 173 Boulder Road | Kalgoorlie |
| WA | 50 Pilbara Street, (Cnr Orrong Rd) | Welshpool |
| NT | Unit 2, Berrimah Business Park, 659 Stuart Highway | Berrimah |
Step 3: Share the link with your friends, submit a selfie in your new gear for another gift. You could even become a product tester or famous in the media!
Feedback?
If you have any comments or questions about this episode, we’d love to hear from you – simply enter them in the comments area below this episode on the website tradiesuccess.com.au
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