1 – Five Key Things You Need to Focus on

Podcast 1 - 5 key things for tradies

This podcast is designed to help you cut through all the crap and find out what to do and what not to do when it comes to marketing and growing your trade business.

My name is Annette Welsford, Founder of Commonsense Marketing and Tradie Marketing Secrets and I’m horrified by some of the awful stories I've heard from tradies who’ve been ripped off by unscrupulous advertising and marketing people.

Quite often they don’t even know they’ve been ripped off until I ask a few questions they can’t answer, yet they’ve paid good money to get a new website built or for SEO services or for google adwords advertising.

In coming episodes we’re going to explore business success tips for tradies in a lot more detail. We’ll look at all types of marketing and advertising and business systems, and many different types of trade businesses.


If you want to grow your business, you need to be focusing your attention on several things all at the same time. You cannot leave any of these out!

5:29 Focus 1 - Your mindset: Why you might need a little mindset adjustment if you want to make 2, 3, 4 or 5 times what you’re making now.
6:44 The first element of mindset is believing in yourself. Find out what the second element is.
7:07 Focus 2 – Your time management. How you manage your time every day. Listen to six great tips from a book by Chet Holmes on achieving a lot more even if you’re super busy.
10:28 Focus 3 – Customer management. What they really want. The key thing that most trade businesses fail at. Why 90% of trade business owners are leaving money on the table.
12:28 Focus 4 - Your staff. How you treat your staff will have a direct bearing on how they will treat your customers. Why your staff’s happiness is your problem.
14.52 What actively disengaged workers do at work.
15.38 Focus 5 - Your Systems. Examples of systems.
18:06 The biggest benefits of having systems in place
18:30 The key take aways from today’s episode.

In summary, I’m sure you understand all these principles. After all they’re just commonsense. And that’s the name of my main marketing services business – Commonsense Marketing.

Action, not ideas, is the key to real success.


If you’d like some more useful marketing ideas and instant notification when a new podcast episode has been published – simply enter your details top right (and get your free ebook 12 Great Marketing Tips for Trade Business Owners) .

You can also subscribe by clicking on the itunes or stitcher links above.


Got a comment about this episode? Did I cover something that resonated with you? Have you taken action as a result?

Maybe you’ve got a question you’d like answered in a future episode?

Please leave your comment or question below. I will personally respond asap.


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About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.