1 – Five Key Things You Need to Focus on
This podcast is designed to help you cut through all the crap and find out what to do and what not to do when it comes to marketing and growing your trade business.
My name is Annette Welsford, Founder of Commonsense Marketing and Tradie Marketing Secrets and I’m horrified by some of the awful stories I've heard from tradies who’ve been ripped off by unscrupulous advertising and marketing people.
Quite often they don’t even know they’ve been ripped off until I ask a few questions they can’t answer, yet they’ve paid good money to get a new website built or for SEO services or for google adwords advertising.
In coming episodes we’re going to explore business success tips for tradies in a lot more detail. We’ll look at all types of marketing and advertising and business systems, and many different types of trade businesses.
WHAT’S COVERED IN THIS PODCAST
If you want to grow your business, you need to be focusing your attention on several things all at the same time. You cannot leave any of these out!
| 5:29 | Focus 1 - Your mindset: Why you might need a little mindset adjustment if you want to make 2, 3, 4 or 5 times what you’re making now. |
| 6:44 | The first element of mindset is believing in yourself. Find out what the second element is. |
| 7:07 | Focus 2 – Your time management. How you manage your time every day. Listen to six great tips from a book by Chet Holmes on achieving a lot more even if you’re super busy. |
| 10:28 | Focus 3 – Customer management. What they really want. The key thing that most trade businesses fail at. Why 90% of trade business owners are leaving money on the table. |
| 12:28 | Focus 4 - Your staff. How you treat your staff will have a direct bearing on how they will treat your customers. Why your staff’s happiness is your problem. |
| 14.52 | What actively disengaged workers do at work. |
| 15.38 | Focus 5 - Your Systems. Examples of systems. |
| 18:06 | The biggest benefits of having systems in place |
| 18:30 | The key take aways from today’s episode. |
In summary, I’m sure you understand all these principles. After all they’re just commonsense. And that’s the name of my main marketing services business – Commonsense Marketing.
Action, not ideas, is the key to real success.
TWEETABLES
Your Mindset. Do you see opportunities everywhere? Or do you just see competitors? Click To Tweet
We all have exactly the same amount of time, but some people achieve more. Click To Tweet
Don’t be a clone. Make it easy to choose your business over your competitors. Click To Tweet
Keep staff happy. Disengaged disgruntled staff will seriously affect your business. Click To Tweet
Develop systems so that you naturally deliver a high quality and reliable service. Click To Tweet
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