27 – Exploring the Digital Marketing Ecosystem

digital marketing ecosystem

In today's Tradie Success podcast, I sat down with Karen Hall, founder of Reputation by Design, and talked about the digital marketing ecosystem.

We chat about what a digital marketing eco system is, and why every business owner needs one, and the key components you need to have.

What we covered in our chat

This is some of the many things we covered:

  • Why you need more than just a website – what else is involved in creating an effective digital marketing eco system
  • How to attract the right audience to your website and keep them curious to explore further
  • How to inspire people to enquire and buy
  • How to recapture the attention of people who left your site without enquiring or buying
  • Why you need to keep evolving your strategies and how to allocate budget wisely, to achieve great growth.

Special offer for our listeners

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Sponsor

Instant Tradie Websites

This episode is sponsored by Instant Tradie Websites

About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.