About Annette

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a trade business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing.

4 – Learn from your competitors

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In this Tradie Success podcast, you will discover how to identify your competitors and undertake competitive research so you can differentiate your business and identify new opportunities.

We will examine how to analyse their strengths and weaknesses in order to discover gaps in the marketplace and new opportunities for your business. Finally, we will discuss […]

3 – How to manage your digital footprint

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Hi, I’m Annette Welsford, champion of hard working honest tradies.

Today in the Tradie Success Podcast we are going to look at the positive and negative implications of your digital footprint. Your digital footprint refers to mentions of your business name online.

Find out how to use your digital footprint to effectively market your business, and […]

1 – Five Key Things You Need to Focus on

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This podcast is designed to help you cut through all the crap and find out what to do and what not to do when it comes to marketing and growing your trade business.

My name is Annette Welsford, Founder of Commonsense Marketing and Tradie Marketing Secrets and I’m horrified by some of the awful stories […]