About tradie

Hi there. My purpose in life is to help trade business owners to grow a successful business. The purpose of this podcast is to share interviews with business experts that we believe do know what they're talking about, to help our listeners grow their business and achieve more than they ever thought possible. So who am I to want to give help to trade business owners about business? Good question! I’m married to a tradie, addicted to marketing and fascinated by what makes a successful business, well successful. Marketing is certainly on top of the list, but there are other areas of the business to get right - which is why this Tradie Success episodes delve into all areas of running and growing a tradie business. In terms of my experience - I have marketing quals, 30+ years marketing experience, and have helped hundreds of small businesses (a lot of them tradies) achieve better results through their marketing – by as much 400%.

18 – How to be a Cash Rich Business

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Let’s talk money management. It’s essential to running your business and staying afloat.

An alarming 90% of small businesses that go broke, go broke because of cashflow according to Australian Small Business and Family Enterprise Ombudsman Kate Carnell.

We need a steady flow of cash to pay for contractors, wages, materials and expenses, not to mention […]

17 – Working on the Right Areas of Your Business

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As you know firsthand, business owners are very busy. But what exactly are you busy doing?

Are you spending the bulk of your hours working IN your trade business, and not finding time to work ON the important things that will help you grow your customer base and increase the size of your business?

These are […]

16 – How to Make More Money by Increasing the Love

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Are you spending all your marketing dollars and time tweaking your website, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising?.

Of course online marketing is crucial to your future viability.  There’s no doubt about that. But it can become so all-consuming, […]

15 – Cash Flow: How to Get Your Trade Business Sorted For Christmas

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Today we’re talking about money. We all need it – bit like oxygen or food or water really.

But funnily enough so many business owners ignore it and hope it will sort itself out, and when it’s in short supply they panic. The trick is to keep a steady flow of it coming in to […]

14 – Getting the Most from Your Team

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Today’s podcast is a little different. We’re not going to be talking about you, your business, or your product. We’re going to focus on your staff.

You probably know by now that if you want to grow your business, you can’t do it on your own. You need a skilled, reliable, and happy team behind […]